By Stephen M. Kosslyn
ISBN-10: 0195320697
ISBN-13: 9780195320695
ISBN-10: 0198043279
ISBN-13: 9780198043270
Real or fake? so much PowerPoint displays are: ·compelling ·illuminating ·informative ·clear and to the purpose resolution: fake Make a metamorphosis following the foundations of Stephen Kosslyn: ·a international authority at the visible mind ·a transparent and interesting author Making PowerPoint displays which are transparent, compelling, memorable, or even relaxing isn't really an vague artwork. during this booklet, Stephen Kosslyn, a well known cognitive neuroscientist, offers 8 easy rules for developing a presentation that takes benefit of the knowledge glossy technology has came upon approximately conception, reminiscence, and cognition. utilizing thousands of pictures and pattern slides, he exhibits the typical error many of us make and the easy how you can repair them. for instance, by no means use underlining to stress a word--the line will bring to a halt the ground of letters that experience descending strains (such as p and g), which interferes with the brain's skill to acknowledge textual content. different information contain why you have to nation your end first and foremost of a presentation, while to exploit a line graph as opposed to a bar graph, and the way to take advantage of colour appropriately. through following Kosslyn's ideas, someone may be capable of produce a presentation that works!
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Additional resources for Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations
Sample text
I note that if the point were to communicate, there would be three problems with the slide I present: (1) It is difficult to tell what is being shown because the contrast is poor; (2) it is hard to organize the image into coherent shapes because the colors are not sharply defined; and (3) moreover, without knowing the context, it is difficult to know why certain features are included while others are not. What do those birds mean, anyway? And is that really a giant squid in the background? If nothing else, this initial exercise intrigues and draws in the audience.
2. An opening slide that engages the audience. Although this is a work of art, one can ask how it would function to communicate a specific message and point out some of the problems with using it in this way. (“Les Papillons d’Anna,” reprinted with permission from Kss. ) 28 Clear and to the Point topic is important to your audience. Tap into what your audience already knows and believes. 3), and then immediately acknowledge that people sometimes have the wrong idea of what a psychological principle is; they think it has something to do with psychotherapy or Freud.
25. Only people who noticed the repeating patterns got this right, which illustrates that we can hold about four units in short-term memory, and that each of those units in turn can be composed of about four elements. and tell them that I want them to visualize a one-inch line segment for each of these directions oriented in that direction, and to mentally connect each segment to the end of the previously specified one—creating a path of connected segments. 23. I then ask whether there are any questions about what I’m asking them to do.
Clear and to the Point: 8 Psychological Principles for Compelling PowerPoint Presentations by Stephen M. Kosslyn
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