By Dan O'Hair, Hannah Rubenstein, Rob Stewart
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Extra info for A Pocket Guide to Public Speaking
Audience analysis is the process of gathering and analyzing information about audience members’ attributes and motivations with the explicit aim of preparing your speech in ways that will be meaningful to them. This is the single most critical aspect of preparing for any speech. Maintaining an audience-centered approach to all phases of the speech preparation process—from treatment of the speech topic to making decisions about how you will organize, word, and deliver it—will help you prepare a presentation that your audience will want to hear.
Appeal to Listeners’ Attitudes, Beliefs, and Values Evoking some combination of your listeners’ attitudes, beliefs, and values in a speech can make it more personally relevant and motivating. For example, the Biodiversity Project counsels its speakers to appeal directly to the values its members hold about the environment as seen in this example: You care about your family’s health, and you feel a responsibility to protect your loved ones’ quality of life. The local wetland provides a sanctuary to many plants and animals.
Once you have prepared the speech, be sure to rehearse it several times. QUICK TIP Rehearse to Build Conﬁdence Making progress on any task increases conﬁdence. Preparing your speech in advance will lessen your nervousness considerably. Remember, just as sitting around wishing you were in better physical shape won’t ﬁrm you up, merely wishing your speech will be a success won’t make it so. To ensure a positive result, prepare the speech well in advance and rehearse it several times. 6 As you prepare for and deliver your speech, regard it as a valuable, worthwhile, and challenging activity.
A Pocket Guide to Public Speaking by Dan O'Hair, Hannah Rubenstein, Rob Stewart